Data protection
Responsible: Stefan Huntemann, Paul Perdon
1. Basic information on data processing and legal basis
1.1 This data protection declaration informs you about the type, scope and purpose of the processing of personal data within our online offer and the websites, functions and content connected to it (hereinafter jointly referred to as “online offer” or “website”). The privacy policy applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) used on which the online offer is executed.
1.2 The terms used, such as “personal data” or their “processing” refer to the definitions in Article 4 of the European “Datenschutzgrundverordnung“ (DSGVO) or in English “EU General Data Protection Regulation” (GDPR).
The personal data of users processed within the scope of this online offer include inventory data (e.g., names, e-mail addresses and company names of customers), usage data (e.g., the visited web pages of our online offer, interest in our products) and content data (e.g., entries in the contact form).
1.3 The term “user” includes all categories of data subjects. They include our business partners, customers, interested parties and other visitors to our online offer. The terms used, such as “user”, are to be understood as gender-neutral.
1.4 We process users’ personal data only in compliance with the relevant data protection regulations. This means that the users’ data will only be processed if a legal permission exists. I.e., in particular if the data processing is necessary for the provision of our contractual services (e.g. processing of orders) as well as online services, or is required by law, a consent of the users is available, as well as due to our legitimate interests (i.e. interest in the analysis, optimization and economic operation and security of our online offer in the sense of Art. 6 para. 1 lit. f. DSGVO, in particular in the case of range measurement, creation of profiles for advertising and marketing purposes, as well as collection of access data and use of third-party services.
1.5 We point out that the legal basis for the consents Art. 6 para. 1 lit. a. and Art. 7 DSGVO, the legal basis for the processing for the performance of our services and implementation of contractual measures Art. 6 para. 1 lit. b. DSGVO, the legal basis for processing to fulfill our legal obligations Art. 6 para. 1 lit. c. DSGVO, and the legal basis for processing to protect our legitimate interests Art. 6 para. 1 lit. f. DSGVO is.
2. Security measures
2.1 We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
The security measures include in particular the encrypted transmission of data between your browser and our server.
3. Disclosure of data to third parties and third-party providers
3.1 Data is only passed on to third parties within the framework of legal requirements. We only pass on users’ data to third parties if this is necessary, for example, on the basis of Art. 6 para. 1 lit. b) DSGVO for contractual purposes or on the basis of legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO in the economic and effective operation of our business.
3.2 If we use subcontractors to provide our services, we take appropriate legal precautions as well as corresponding technical and organizational measures to ensure the protection of personal data in accordance with the relevant statutory provisions.
3.3 If content, tools or other means from other providers (hereinafter collectively referred to as “third party providers”) are used within the scope of this data protection declaration and their named registered office is located in a third country, it is to be assumed that a data transfer to the third party providers’ countries of domicile takes place. Third countries are countries in which the DSGVO is not directly applicable law, i.e. basically countries outside the EU or the European Economic Area. The transfer of data to third countries takes place either if there is an adequate level of data protection, user consent or otherwise legal permission.
4. Registration
4.1 During registration, we process inventory data (e.g., names, e-mail addresses and company names) pursuant to Art. 6 para. 1 lit b. DSGVO. In addition, the confirmation of the entered e-mail addresses is carried out by means of a double opt-in procedure.
5. Contacting
5.1 When contacting us (via contact form or e-mail), the user’s details are processed for the purpose of handling the contact request and its processing pursuant to Art. 6 para. 1 lit. b) DSGVO.
6. Comments and contributions
6.1 When users leave comments or other contributions, their IP addresses are stored on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO are stored for an unlimited period of time.
6.2 This is done for our security in case someone leaves unlawful content in comments and posts (insults, prohibited political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author.
7. Collection of access data and log files
7.1 We collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. DSGVO, we collect data about each access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address and the requesting provider.
7.2 Log file information is stored for security reasons (e.g. for the clarification of abuse or fraud) for a maximum of seven days and then deleted. Data whose further storage is necessary for evidentiary purposes is excluded from deletion until the final clarification of the respective incident.
8. Cookies & Reach Measurement
8.1 Cookies are pieces of information that are transmitted from our web server or third-party web servers to users’ web browsers and stored there for later retrieval. Cookies may be small files or other types of information storage.
8.2 We use “session cookies”, which are only stored for the duration of the current visit to our online presence (e.g. to enable the storage of your login status or the shopping cart function and thus the use of our online offer at all). In a session cookie, a randomly generated unique identification number is stored, a so-called session ID. In addition, a cookie contains information about its origin and the storage period. These cookies cannot store any other data. Session cookies are deleted when you have finished using our online offer and log out or close the browser, for example.
8.3 Users will be informed about the use of cookies in the context of pseudonymous reach measurement within the scope of this privacy policy.
8.4 If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
8.5 You can object to the use of cookies that are used for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
10. Facebook, Custom Audiences and Facebook Marketing Services
10.1 Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes.
10.2 Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
10.3 With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
10.4 The Facebook pixel is directly integrated by Facebook when you visit our website and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and can be used by Facebook and for its own market research and advertising purposes. If we should transmit data to Facebook for matching purposes, this data is encrypted locally in on the browser and only then sent to Facebook via a secure https connection. This is done solely for the purpose of matching data that is also encrypted by Facebook.
10.5 The processing of the data by Facebook takes place within the framework of Facebook’s data usage policy. Accordingly, general information on the display of Facebook Ads, in Facebook’s Data Usage Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.
10.6 You can object to the collection by the Facebook Pixel and use of your data to display Facebook Ads. To adjust which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are made in a platform-independent manner, i.e. they are applied to all devices, such as desktop computers or mobile devices.
10.7 To prevent the collection of your data using the Facebook pixel on our website, please click the following link: Facebook Opt-Out Note: If you click the link, they have the option to save an “Opt-Out” cookie on your device by clicking “Decline”. If you delete the cookies in this browser, then you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain where the link was clicked.
10.8 You can further object to the use of cookies that are used for reach measurement and advertising purposes via the Network Advertising Initiative opt-out page (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).
11. integration of services and content of third parties
11.1 Within our online offer, we use content or service offers of third party providers on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) to integrate content or services offered by third-party providers, such as videos or fonts (hereinafter uniformly referred to as “content”). This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavor to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer, as well as be linked to such information from other sources.
11.2 The following presentation provides an overview of third-party providers and their content, along with links to their data protection statements, which contain further information on the processing of data and, in part already mentioned here, options for objection (so-called opt-out):
Borlabs Cookie
This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consent.
Borlabs cookie does not process any personal data.
The borlabs-cookie cookie stores your consents that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.
12. Use of Matomo
12.1. Scope of processing of personal data
We use the open source software tool Matomo (formerly PIWIK) on our website to analyze the surfing behavior of our users. This is an open source web analysis tool. With Matomo, no data is transmitted to servers that are beyond the control of Ortec GmbH.
We use Matomo without cookies! Your IP address will be anonymized immediately; this way you remain anonymous as a user. The information generated by Matomo about your use of this website will not be passed on to third parties. Ortec GmbH sees this analysis as part of its Internet service. She would like to further improve the website and adapt it even more to the needs of the users.
If you do not agree to the storage and evaluation of this data from your visit, you can object to the storage and use with a click of the mouse. A so-called deactivation cookie is then stored in your browser. This means that Matomo does not collect any session data (note: if you delete your cookies, the deactivation cookie will also be deleted and you may have to reactivate it on your next visit).
If individual pages of our website are called up, the following data is stored:
(1) 2 bytes of the IP address of the user’s calling system
(2) The accessed website
(3) The website from which the user accessed the accessed website (referrer)
(4) The sub-pages accessed from the accessed website
(5) The length of stay on the website
(6) The frequency of visits to the website
You have the option of preventing the actions you take here from being analyzed and linked. This will protect your privacy, but will also prevent the owner from learning from your actions and improve usability for you and other users.
The software runs exclusively on the servers of our website. A storage of the personal data of the users only takes place there. The data will not be passed on to third parties. You can decide here to allow Ortec GmbH to collect and analyze statistical data. If you decide against this, click the following link to store the Matomo deactivation cookie in your browser.
[matomo_opt_out]
13. Rights of the users
13.1 Users have the right to receive, upon request and free of charge, information about the personal data that we have stored about them.
13.2 In addition, users have the right to correct incorrect data, restrict processing and delete their personal data, if applicable, to assert their rights to data portability and, in the event of the assumption of unlawful data processing, to file a complaint with the competent supervisory authority.
13.3 Likewise, Users may revoke consents, in principle with effect for the future.
14. Deletion of data
14.1 The data stored by us will be deleted as soon as they are no longer required for their intended purpose and the deletion does not conflict with any statutory retention obligations. If the user data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. I.e. the data is blocked and not processed for other purposes. This applies, for example, to user data that must be retained for reasons of commercial or tax law.
14.2 In accordance with legal requirements, data shall be retained for 6 years pursuant to Section 257 (1) of the German Commercial Code (commercial books, inventories, opening balances, annual financial statements, commercial letters, accounting vouchers, etc.) and for 10 years pursuant to Section 147 (1) of the German Fiscal Code
(“Abgabenordnung” (AO)) (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).
15. Right of objection
Users may object to the future processing of their personal data in accordance with the legal requirements at any time. The objection can be made in particular against the processing for purposes of direct advertising.
16. Changes to the data protection declaration
16.1 We reserve the right to change the data protection declaration in order to adapt it to changed legal situations, or in the event of changes to the service and data processing. However, this only applies with regard to declarations on data processing. Insofar as user consent is required or components of the data protection declaration contain provisions of the contractual relationship with the users, the changes shall only be made with the consent of the users.
16.2 Users are requested to inform themselves regularly about the content of the data protection declaration.
Translation from the german text version by deepl.com
